Specializing in creative content management for the firearms industry, Shelley has spent years developing marketing content, maintaining websites and social media, and creating unique content for a wide variety of applications.
Currently, she has focused her energy on the world of publishing, and is working as the Managing Editor for one of the fastest growing firearms magazines in the industry, GunUp the Magazine. The magazine is a development of the GunUp brand, one of the most technologically-savvy start-ups in the firearms marketplace.
Recently, she also began working for the United States Practical Shooting Association (USPSA) editing their membership newsletter, Front Sight. She hopes to develop the publication to further USPSA brand, and bring more shooters into the world of practical shooting.
Shelley focuses on making firearms accessible to a wide variety of gun owners, including her own demographic: women, computer game players, and Millennials. She creates unique, lifestyle- and entertainment-oriented content that focuses on education and healthy living. She believes strongly in taking care of oneself and training hard. These beliefs reflect strongly on her personal life where, if not catching the latest Mad Men episode, she is either lifting weights or at the range.